Online Strategies

Business Blog Post Idea Well Run Dry? Fill Her Up!

When the business blog post idea well runs dry,
fill 'er up with blog types to keep things flowing.

By Karen A. Teeters

Bloggers' Block

I know, I know. You need to start blogging on a regular basis and some days the ideas come to you and others days that great big bloggers' block gets in the way of your writing muse. You're dried up.

A lot of experienced and successful bloggers have written about this problem and one way to conquer it is to have structure. The structure is being aware of the different kinds of posts you can write. Getting your head into a certain kind of post makes it a whole lot easier to come up with your topic.

Link Post

Take this post, for example. I said to myself that I had not written a “link” post yet. And once I came up with that idea I immediately thought of all the great articles I had read about the types of posts that are available to bloggers! Some writers recommend to keep it simple with 3 or 4 types of articles while others get creative and list up to 52 types of blog posts.

So here are links to some of the more helpful recent posts that have been written on “types” of posts to keep your creative blog writing juices flowing! Continue reading →

Build Your E-mail Subscriber List – 5 Proven Opt-in Strategies for Your Blog and Website

How to Entice Your Readers to Sign Up for Your E-mail List

by Karen A. Teeters

Today, if you have a website, you must have an email newsletter list! All the online marketing experts agree that a large email list is exponentially important to the success of your blog and website.

So the secret to attracting a large number of subscribers that are actually interested in your product or services would be invaluable to your online success, right?

Let's look at not just one secret but five proven ways to entice your readers to sign up for your email list. Let's face it, there are lots of great articles out there about amassing huge email lists. I am going to list the ideas that I have personally used or that are on my to do list.

1. Offer an Opt-in for a Complimentary Newsletter

The number one absolute best way to collect opt-in email addresses is to offer your potential subscribers the information you know they are looking for! You do this with the insider information and top strategies that you only offer to the readers of your newsletter! Continue reading →

5 Reasons Do It Yourself Websites Fail Small Businesses

by Karen A. Teeters

or Customized WordPress Websites Save You Money and You Can Still Self Edit!

Do it Yourself Websites Fail the Small Business owner

As a website designer and online marketing consultant for small business, I find that many of my clients hire me because they are extremely disappointed with the search engine rankings and number of visitors to their websites. The majority of these websites were built by amateur friends or by the owner on do it yourself (DIY) template sites. The site might look good but my clients eventually realize after a few months or even a few years that they need professional help to improve their local search optimization and to create social media ready websites.

Why Do It Yourself Websites Fail Small Businesses:

1. Keywords and SEO:

One of the main reasons a potential client finds your site is because of the keywords that you put into your content. These are the words you believe your potential client will use to do a search for your services and products in search engines like Google and Bing. If your webmaster cousin or you can not figure out how to do this effectively, you have wasted your time. Continue reading →

Hootsuite Hootlet Wings Your Social Media Campaign

Hootsuite Hootlet Browser App
Provides Wings for Social Media

By Karen A. Teeters

My secret to posting on my Twitter account, LinkedIn account and Facebook business page quickly and easily on a regular basis?

Newsletters and Google Alerts
Serve up the Latest News

I subscribe to a boatload of fantastic newsletters and blogs on social media and blogging. I get them delivered to my email in box daily. And I get Google alerts on several social media topics which are also delivered to my in box So you know what that means? Everyday I am in the front of my computer working on projects and I check my email regularly for feedback and comments from my clients. So I am constantly seeing these juicy newsletters and alerts. First thing in the morning, at lunch and dinner time I am scanning my emails for the latest on small business online marketing and social media.